KitoKiddy's story:

Find out how KitoKiddy was born directly from our founder, Virginia.

Founder, VA

Hi, I'm Virginia, founder of KitoKiddy.

Like many new parents, after becoming a mother I spent hours and hours trying to understand which were the right products to buy for my little girl.

Once I located them, I often attempted to purchase them second hand, but finding what I wanted was nearly impossible, the quality and condition were not guaranteed, and instructions were almost always missing.

In turn, to resell the products I no longer needed and free up space at home, I diligently uploaded ads on second-hand platforms. Take photos, upload the ad, archive but in an accessible way, wait, package, send... all for a few euros.


Despite my strong desire to have minimal impact on the planet, my motivation was starting to falter.

I started dreaming of a platform that would allow you to buy and resell quickly and easily, and I soon realized that it was a need for many parents. Thus KitoKiddy was born!

Our Kits

What to expect from our Kits?

KitoKiddy is, first and foremost, an entirely circular business model.

We want to offer parents a new and different way of making sustainable purchases for their children, guaranteeing quality and convenience .

In each Kit you will find 4 or 5 games, carefully selected, at a price of 70 euros. The price of our Kits is approximately 20% lower than the combined price of the individual games, new. Furthermore, by reselling all the games to us, you can save up to 50% on the price of the new one.

How does it work

KitoKiddy values

  • We want to eradicate the concept that choosing second-hand means settling.

    In everything we do, we look for quality. Whether it's the games we sell, our customer service, the guides we create, the packaging, the milestone cards, the site, or the resale experience.

  • We want to lighten the mental and economic burden of new parents.

    KitoKiddy is just a click away, 24/7. We want to be convenient, not only for the wallet, but also in terms of service.

    And if we can help you cross off even just one of the tasks on your endless to-do list, we're happy to do so.

  • We want to create a future of opportunities for our children, while respecting the environment.

    We believe that our circular model, unique in Italy, is the answer to a desire of many parents, namely to create the best conditions for their children.

Why is the price lower?

Because not all games are necessarily new. Oh yes, in fact the games you resell to us, if in good condition and after having been inspected and sanitized, will make up another Kit, helping new Kiddies to grow.

Furthermore, you will free up space in your home , and above all you will significantly contribute to reducing waste!

How does it work

Have more questions?

Consult our FAQ or Contact Customer Service at: hello@kitokiddy.com

FAQs